What these 3 amazing people have in common is they understand the value of being a brand
Branding has been around since the dawn of man. Whether you were bartering your services and trading a chicken for a goat, the more someone knew what you were good at and stood for, the easier it was for them to use you and refer you. When you brand well, you don’t have to sell.
Historically companies were the brand, and we stood behind our businesses.
That game has changed because the internet and audiences want to be able to identify the person behind it all. This is to create an ability to identify who they would hire or work with, because the internet became overwhelming there needed to be a way to connect.
So the person moved from behind the company and started to stand in front.
You can see prime examples of this, and the effect it has on the ability to promote a product or service easier. Oprah Winfrey established her brand and is known for power, spirituality and compassion. Donald Trump is a brand, using his hair as one of the elements, and then placing his name on everything from buildings to water bottles. Richard Branson, is a brand, as a philanthropist, works as hard as he plays, and knows how to use shock and awe to gain attention. Each have their own company, but that is mild mannered and dull, compared to the life size brand that is themselves.
For many people transitioning from being a company to a personal figure as the brand, this created a problem in that the person did not become fully establish the brand, but sent mixed messages between company and themselves. When a person becomes fully branded, this is when it changed and success was imminent.
It’s important that you create a cohesive end to end structure brand that carries your message, makes you look credible and turns you into the goto authority by profiling you in such a way that you are unique, understood and targeted.
Branding is beyond a logo, it’s the consistency in how you use it.
It’s a way to equalize your identity online, and allows you to compete against the biggest brands in the world and capture your market space.
A brand is what your customer perceives you to be and do. This is why it’s so important that you put out the brand you want them to perceive and believe you do. You need to project the image you want so your customer can feel and relate and believe you.
When you don’t take time to establish your brand, your customer will determine what it is, and it can be differently perceived by every one of them – confusing your target audience completely. The easiest way to win is to match the expectations of your target market.
Branding is the consistent message you convey to your customers verbally, visually, and emotionally. You have seconds to make an impact, and your brand is where it needs to begin. Your brand needs to resonate with your target market at every level, and be unique to you.
Your brand has to take the lead. What do you want to be known for?
Then work EVERYTHING around that.
Tracy Repchuk is a #1 international bestselling author including 31 Days to Millionaire Marketing Miracles, an award-winning entrepreneur, speaker and writer, and a trusted resource for NBC, CBS, FOX, ABC, CW, and over 50 newspaper and magazines for her internet marketing, social media and branded online presence knowledge.
Having spoken in over 35 countries, with thousands of clients around the world she shows you how to attract your ideal client, catapult your sales and reach millions with your message.
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