How is social media different from other online marketing activities?
Social media is different than other online marketing activities because the purpose of it is to engage an audience – not necessarily sell to them. That comes later when you create a community of people that know you, like you, trust from you and ultimately buy from you. The other way I use social media is to drive traffic to my landing pages, so that I fill my own funnel. You have to remember that a social media platform such as Facebook or Twitter, any followers you have, aren’t yours. If Twitter wanted to close your account today, they could. So if you became dependent just on those for leads or your marketing, it is a fragile structure. It’s like building your house out of straw. Having said that, I have also never seen a greater or faster way to specifically locate and target your audience, engage them, and pull them into your own funnel – which is why it can’t be ignored as a business practice.
Tracy Repchuk
Bestselling Author of 31 Days to Millionaire Marketing Miracles
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