The Real Message that Professional Speakers Send
Are you really communicating what you think you are? There are two basic messages that are included in any speaking engagement – the verbal message and the visual message. As a professional speaker, your message should be effectively communicated in all aspects of both these areas. Whether you are a novice speaker or have years of experience, you’ll want to find out about what you’re actually saying and adjust your delivery for best results. In doing so, you’ll deliver winning presentations every time!
The first message type is the verbal message. First off, your verbal message should be clear and concise. Your discussion points should be detailed and well supported by data, testimonials and perhaps even visual aids. Discussion and transition points should flow and lead your audience from point A to point B.
Supporting this verbal message is the message you send with using the tone of voice. The tone of voice has the ability to liven up your topic. Emphasize highlighted points with excitement and enthusiasm. A quiet, somber tone of voice can bring seriousness to identifying problems you present when you present your solution. A loud, booming voice can emphasize definitive statements.
The second type of message is the visual message. These messages (along with the message you send using your tone of voice) are often inferred messages that aren’t directly spoken but they still have lots to say about you as a leader and the message you bring.
The environment that you hold your presentation in impacts your message as well. The room itself can be a distraction and you can lose your focus and worse yet, you can lose the attention of your audience. Details like the room temperature (too cold, too warm) or noisy traffic (beeping horns and emergency vehicle sirens) may seem like they are out of your control, but you do have some control. Other environmental considerations include the appearance of the room. Is it professional? Is it warm and cozy? Does it enhance the message you want to convey or does it take away from it? It behooves you to minimize as much as possible all of these types of distractions from your presentation.
Another visual presentation you make is the one with your personal appearance and attire. Your audience doesn’t know you. If you say that you are a professional, do you look like it? You don’t have to have the Armani suits or the Dolce & Gabbana dress, but you should at least look like the professional you claim to be. Men speaker should avoid loud colored shirts. Leave those shirts at home for the night out. Women should dress conservatively. You don’t have to be wearing a burlap sack, but low-cut blouses and high skirts don’t belong here. Your goal is to create credibility as a professional.
There are many other messages that your audience picks up during the course of your presentation. They know exactly how you’re feeling about the topic you present by the enthusiasm in your voice. They already make assumptions regarding your credibility as a true professional. Don’t take chances and send the wrong message!
Bestselling Author of 31 Days to Millionaire Marketing Miracles
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