How to get People to Sign Up for Your Membership Site
Once you have the site up and running and decide on a pricing schedule, your next task is to entice people to sign up. There are several ways you can do this and it is a good idea to try each of these methods to maximize your signup rate.
1. Sell to your list
If you have a list, hopefully they are already accustomed to buying things from you. That’s because the list is a very powerful thing when it comes to selling your own products.
2. Create a list
If you don’t have a list set up yet – work to create one. You can offer a free teaser membership to the site by having people sign up for the list. Or, you can give something else away such as an ebook in your niche. You can use a landing page or bring them directly into the site –
See www.MillionaireMarketingMiracles.com for an example of this method
Here is a landing page to sales page method of a membership site – www.InternetSuccessUniversity.com
3. Sales page
You’ll definitely need to create a sales page to send those who opt-in on your landing page to. If the sales page is highly effective then all you need to do is direct more traffic to the login or landing page to get signups. To determine if it’s effective, you’ll need to test it by watching opt-ins to those who buy.
4. Market the sales page
This may seem obvious but once the sales page is up and running, you’ll want to market it using any means you can think of. You can put a link for it on your blog or website, use social networking, do article marketing, create Squidoo lenses, etc. Basically, employ any means you’d use to market a standard website.
5. Start an affiliate program
This one is really fun. Once you get the affiliate program up and running, just start an affiliate program. That means that other people will promote your landing page to their lists and you’ll reach a wider range of people. Granted, it will cut out into your profits but this is an easy way to get people coming to your site.
If you use a membership site product such as Amember it will have a built-in affiliate program, plus easily turns new members into affiliates – creating members for life. How? If a member sells just 2 memberships, theirs is conceptually free – so why would they ever leave?
This list of ways to get people to sign up for the site is by no means complete.
Be creative, use blogs, forums, ezine ads, and if your sales page converts well, invest in a Google Adwords/PPC campaign.
All that is left is seeing how many members will get you financially free.
Your Recurring Riches for Life Coach
PS – If you’d like help to set up your membership site and internet marketing idea, check out my mentor program – www.RecurringRichesforLife.com