They don’t waste time: Internet marketers that have had as much success as the handful of millionaires didn’t get there by allowing time. They see everything as urgent. They promote their products as urgency products. Psychology has shown that people’s deliberate thought processes are suspended when there is an urgent situation in front of them. You need to harness that urgency and use it to make money.
They know the value of scarcity: Think about the Bitcoin. If someone had created the Bitcoin with an unlimited amount that could be mined, it would never have become as successful as it has. But with only 21,000,000 Bitcoin that will ever be in existence, just owning a single Bitcoin has now become worth thousands of dollars.
They leverage the principle of exclusivity: Think about a red-carpet event. If you asked ten people if they wanted to go to an exclusive, red-carpet event, half of them will say yes without even knowing what it is. The fact that it is exclusive and they have the opportunity to attend is enough.
They work with the idea of reciprocation: Millionaires in internet marketing know that they have to use the value of reciprocation if they want to be successful. If someone gives you a Christmas present, you feel obligated to get them a Christmas present back. This can be a very effective strategy when used in marketing. Giving a customer something for free – even before they buy – will make them want to buy from you even more.
They commit to what they do: Finally, internet marketing millionaires know that the only thing standing between them and the success that they want is hard work. So, they commit to whatever project that they are considering and then follow through with that commitment. They finish each and every project that they begin, because they know that fulfilling that commitment is the key to success.
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