Can viewers check out your website when wanting to learn more about what you have to offer? Can viewers and prospects quickly understand and relate to your unique business offering?
If not, your site may fail to get you any business at all.
What does your business offer that is different than your competitors?
Who are your clients and what is your niche market?
How can you support viewers in the form of benefits?
Your site should be able to showcase this in the top one-third of your home page. If not, viewers will simply “click away'” If your website doesn’t clearly outline your point of difference, it shows that you don’t have one. There is no tolerance for “sameness” online!
You must write your web copy as if you are engaging a prospect or customer who sitting in front of you. Make it personal and speak their language. Explain to them the benefits your company has to offer. Build big value and demand. Your website should be conversational and speak directly to the type of client you want to attract.
Don’t put your contact information upfront. Romance your viewers first with emotional rich copy that speaks directly to them. Tell them how you can serve their needs and showcase why they should trust your company.
#3. Not Keeping Your Website Updated
One way to establish trust and show that there are real people behind your website is to keep your site as fresh and up to date as possible. That means giving it a complete reflection and update regularly. Make sure each page reflects industry changes, new product offerings and even current keywords.
#4. It’s Not Personalized or Personable
The more you personalize your website, the more viewers are going to trust you and your organization. Use photos of people within your organization and showcase your team to let people know they are working with a REAL company. People do business with people they know and trust. The same is true for online businesses. Help your viewers by telling them about yourself and introducing them to the people who run your organization. All this information helps to establish credibility.
Provide a real address. If you fail to include a physical address with real contact information, then your viewers won’t believe that you really exist. Customers should be able to easily find your COMPLETE contact information on every page of your website. This should include your street address, phone, fax, email and all social media pages. Put your contact information on the bottom of each page in addition to adding a separate contact page. If you have a physical location that customers visit add a map to your contact page as well. Make it simple for people to contact you.
#5. No Endorsements or Customer Testimonials
Add two or three written testimonials on your home page and/or showcase a video testimonial on your website. Since the trend is to become more personalized, continuously update your website and You Tube channel with video testimonials and powerful client endorsements.
Debbie Allen and Tracy Repchuk ‘Power Business Mentors’ are two of the world’s leading authorities on marketing. They are both bestselling authors and have presented before thousands in 30 countries around the globe. Sign up for free gifts and world tour invitations at www.TakeActionResults.com.